NBC Sports shuttered NBC Sports Network at the end of 2021, and many of the network's top sports properties had to migrate to other places in the NBCUniversal family.
USA Network has been the go-to for a number of properties including the Premier League and NASCAR. But Peacock remains a home for those properties in addition to others like IMSA and soon Major League Baseball.
Speaking on the SportsPro StreamTime Podcast, Jon Miller, NBC Sports president of programming, said the company is not planning to overdo it with sports on Peacock.
"We made a big play for the Premier League because we feel it is the number one soccer league in the world," Miller said. "We don't want to be the network of soccer – we want to be the network of the Premier League."
Miller added: "There are a lot of other great soccer properties out there but adding those properties wouldn't necessarily raise the number of Peacock subscribers in the same way adding a sport like baseball would."
He talked about the deal to have 18 Sunday MLB games on Peacock starting next month. The window games will be played is unique, and Miller said this will help grow the game.
"I think it's going to be a good result for baseball because I think you're going to have an opportunity to get the NBC promotional machine behind it," he said. "Baseball really is in the walls here at NBC."
Still, Miller said sports remains just a smaller piece of the Peacock puzzle.
"You try and find products and properties that fit into that puzzle," he said. "There's an enormous amount of content out there that's available. Not all of it makes sense for what we're trying to achieve."
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