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Thursday, March 30, 2023

[New post] “E3 2023 has been canceled” by Jay Peters

Site logo image jaydiaz2013 posted: " Image: Getty Images E3 has been canceled. Gaming's big summer show was set to return in person in Los Angeles for the first time since 2019, but it's been called off after huge gaming companies like Nintendo, Microsoft, and Ubisoft" Technopreneurph

"E3 2023 has been canceled" by Jay Peters

jaydiaz2013

Mar 31

A photo of somebody attending E3.
Image: Getty Images

E3 has been canceled. Gaming's big summer show was set to return in person in Los Angeles for the first time since 2019, but it's been called off after huge gaming companies like Nintendo, Microsoft, and Ubisoft all said they wouldn't be participating in the event.

E3 2023 was scheduled for June 13th through 16th with a mix of industry-focused days and days that would be open to the public. But in the lead-up to June, there had been some worrying signs that things might be rocky for E3's revival.

According to an email sent to employees and verified by IGN, E3 2023 "simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry."

In an email to The Verge, Kyle Marsden-Kish, global VP of gaming at ReedPop, wrote:

This was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do what's right for the industry and what's right for E3. We appreciate and understand that interested companies wouldn't have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldn't overcome. For those who did commit to E3 2023, we're sorry we can't put on the showcase you deserve and that you've come to expect from ReedPop's event experiences.

Marsden-Kish concluded the email by stating that ReedPop and the ESA will work together on future E3 events, suggesting the convention could return in subsequent years.

In January, IGN reported that Microsoft, Nintendo, and Sony would all be skipping the show, and Nintendo and Microsoft later confirmed they wouldn't be there. On a February earnings call, Ubisoft CEO Yves Guillemot indicated that E3 might not be happening at all, though ReedPop confirmed to The Verge that the event was moving forward. Ubisoft later said it would be attending the show, which it then reneged on. And IGN reported in March that Sega and Tencent wouldn't be at E3, either.

That said, June is still poised to be packed with gaming news. Geoff Keighley's Summer Game Fest takes place on June 8th, and the in-person Play Days component will be back this year, IGN reports. Microsoft's annual Xbox showcase and its Starfield-focused show are scheduled for June 11th. And Ubisoft's in-person Ubisoft Forward Live is set for the day after, on June 12th.

source https://www.theverge.com/2023/3/30/23660456/e3-2023-canceled

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