App marketing is a massive industry, and it has experienced some significant shakeups as of late. Much of this is due to Apple enacting an app tracking transparency policy that made it a great deal harder for developers to obtain access to user data than might have been the case otherwise. What's more, Apple might've intentionally hamstrung their competitors because of the fact that this is the sort of thing that could potentially end up benefiting their own ad business.
Link: Apple Search Ads Closes In On Google's User Acquisition Rate on iOS
via http://www.digitalinformationworld.com
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