A rebrand revealed for Bonneville Denver apparently has forced a competitor in the mile high city to seek out legal action against them.
Bonneville Denver announced on Tuesday that they would be bringing 104.3 The Fan, ESPN Denver 1600, DenverSports.com and its other digital properties under one umbrella called Denver Sports. However the logo was pointed out by many to strike a similar resemblance to that of AllCity Network's DNVR Sports.
According to Denver's 9NEWS, AllCity Network CEO Brandon Spano plans to send Bonneville a cease-and-desist letter.
Could it be just a coincidence, or did Bonneville try to spin off their new logo from a competitor?
The reveal caused Altitude Sports Radio to even come up with a little quip of their own, which got a reaction from Spano.
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