[New post] “Spotify Wrapped 2022 is here, and it’s giving everyone a ‘music personality’” by Ariel Shapiro
jaydiaz2013 posted: " In this year's Wrapped, Spotify is assigning listeners a Myers–Briggs-esque "music personality." | Image: Spotify Spotify Wrapped is here, and with it, a slew of year-end charts, data, and graphics ripe for sharing. In addition to " Technopreneurph
In this year's Wrapped, Spotify is assigning listeners a Myers–Briggs-esque "music personality." | Image: Spotify
Spotify Wrapped is here, and with it, a slew of year-end charts, data, and graphics ripe for sharing. In addition to the standard personal data (top artists, songs, etc.), Spotify is providing listeners with social-friendly stats the company hopes will generate the kind of buzz it has in the past, spurring competitors like Apple Music and YouTube Music to produce their own year-end roundups.
The splashiest new Wrapped goody is the "music personality" feature — a Myers–Briggs-esque system that analyzes how you listen and assigns you one of 16 flattering categories, such as "Adventurer," "Fanclubber," and "Specialist." It's a savvy move; whether zodiac sign or Hogwarts house, the kids simply love to be categorized.
The new Wrapped also includes a breakdown of listeners' habits throughout the day, breaking down which music moods you gravitate toward in the morning, afternoon, and night. And Spotify is bringing back artist messages in which stars like Taylor Swift, Billie Eilish, and J Balvin thank their fans for listening to them enough to make it on their Spotify Wrapped.
Spotify has also revealed the platform's top performers, with Bad Bunny retaining his crown as the most streamed artist globally. In the US, the top artists of 2022 were (in descending order) Drake, Taylor Swift, Bad Bunny, Kanye West (uh-oh), and The Weeknd. The top podcasts were dominated by Spotify's own programming, with TheJoe Rogan Experience leading the pack, followed by Call Her Daddy, Anything Goes with Emma Chamberlain, Caso 63, and Crime Junkie.
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