[New post] Report: More Than a Third of Twitter’s Top 100 Advertisers Have Exited

Eduardo Razo posted: " One of Elon Musk's most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable.  However, CNN's Oliver Darcy shared the reporting d" Barrett Media Report: More Than a Third of Twitter's Top 100 Advertisers Have Exited Eduardo Razo Nov 23 One of Elon Musk's most significant challenges, as he now owns Twitter, lies on the financial side as the Tesla CEO attempts to make the social media stay afloat or at least somewhat profitable.  However, CNN's Oliver Darcy shared the reporting done by the Washington Post in his "Reliable Sources" newsletter that more than a third of Twitter's top 100 advertisers have abandoned the platform. With advertisers exiting, the lack of ad revenue is one of the most significant dangers to Twitter since it accounted for approximately 90 percent of its income last year. The reporting also reveals that the pausing of ad campaigns is getting under Musk's skin. The new Twitter owner lashed out at brands again Tuesday for "starving" the company of revenue.  Musk also strongly suggested he never really created a "content moderation council" due to advertisers who "broke the deal" they allegedly had with him when they began exiting the platform after he "agreed to this condition." Comment Unsubscribe to no longer receive posts from Barrett Media. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://barrettsportsmedia.com/2022/11/23/report-more-than-a-third-of-twitters-top-100-advertisers-have-exited/ Powered by Jetpack