Axios reported on Thursday Salesforce will co-produce a new branded docuseries for CNBC's linear channel, which is part of the agreement between the two parties struck last year around the Olympics.
Salesforce and NBCUniversal agreed to a seven-year, multimillion-dollar contract last year, making Salesforce an official sponsor of Team USA along with the 2028 Los Angeles Olympic and Paralympic Games.
The new docuseries, called "The Shift," will debut on Sept. 17 and run Saturdays from 2:30 p.m. to 3:00 p.m. ET.
"We have spent more and more time with these larger — what we call 'enterprise deals,'" Mark Marshall, NBCUniversal's president of advertising and client partnerships, said.
Each episode will highlight how a Salesforce client utilizes Salesforce's technology to tackle societal matters. Salesforce selects the clients; while they receive exposure, they aren't paid for their participation.
The series will contain seven complete episodes, highlighting seven clients chosen by Salesforce, including America's largest Black-owned bank OneUnited Bank, Metallica's All Within My Hands foundation, Enlightened desserts, Pandora jewelry, Formula 1, Rocket Companies, and CarMax.
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