The Broadcasters Foundation of America announced a new initiative called TV Giving Day that will occur on Thursday, Sept. 22.
The first annual event will allow everyone for a day to come together as one community to support television professionals across every position in need of financial assistance due to a critical illness, accident, or disaster.
In addition, the campaign aims to extend awareness of the charitable mission of the Broadcasters Foundation and to guarantee that someone who qualifies for aid knows they can reach out and apply.
"We need to make sure everyone working in television stations across America is aware of what we do," Tim McCarthy, President of the Broadcasters Foundation, said in a press release obtained by Barrett News Media.
"It's a tragedy to think that one of our colleagues might qualify for aid but they don't apply because they don't know about us. We're asking everyone who works in television to spread the word, especially if they know someone who we might be able to help."
Many media and television station companies have already been devoted to helping the TV Giving Day initiative, including Hearst, NBC-Owned Stations, and the Television Bureau of Advertising (TVB).
"We're very grateful to the broadcast radio companies that have joined us in support of TV Giving Day. To date, the Broadcasters Foundation has provided financial assistance to every television broadcaster who qualified, and that is a track record we aim to maintain," continued McCarthy.
"The requests for aid continue to increase exponentially every year. We're asking everyone who works in TV to consider a donation of any size on TV Giving Day and help us help those in our industry who need it most."
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