People who have decided to monetize their expertise or passion life by becoming health and wellness coaches over the last 48 months of the pandemic, are particularly vulnerable to following difficulties:
- Not identifying their target market
- Lack of focus and direction on what to offer clients
- How to much to charge for their service packages
One of the issues new health and wellness coaches come across is how they actually sell their services. They are often unsure of their customer avatar, have inadequate knowledge of a target market, and can't even establish what service package they should offer, yet alone how much they should charge.
The key is to have focus. Do one thing, become great at it then you can use that momentum to branch of into other areas of expertise.
Your role is to help people for the greater good and the only way to do this is to focus on them. Saturating your efforts as a wellness consultant doesn't not provide the optimal experience for clients if it is your ultimate goal to heal them.
An ideal approach is one where what's actually fits into a premium service delivery for higher ticket clients based upon their pain points and needs. That's identifying the actual market and it's problems.
Such an approach must be backed by research. You can use a combination of some of the latest tools such as Google Trends, Facebook Audience Insights, SEM Rush, Keywords Everywhere, and more.
Find out the common theme in the industry. What is the trend you have noticed, the news and common patterns in terms of pain points. Formulate a package based on you expertise to tend to the needs of the market.
What will it take to address those needs it may require knowledge,and more in-depth research so what are the costs associated with this and the result ? It is this that will justify a set price for you to charge clients.
Feel free to ask any questions about how I can help your business become more successful through effective digital marketing strategies. Send me a DM I WILL respond to inbound enquires.
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