You don't learn what people are made of in good times. It's the hard times, the challenging times, that reveal a person's true identity. Two of the biggest names in sports recently faced tough challenges. One stayed and battled. The other ran for the hills.
When it was apparent that Tiger Woods had no chance of winning the 2022 Masters Tournament heading into the final round, he chose to fight. Tiger limped around on his right leg that was mangled in a car accident 13 months prior to the final round at Augusta. He competed. He stuck it out.
When it was apparent that LeBron James wasn't going to win big with the Los Angeles Lakers this season, he chose to run away. Instead of battling through an ankle injury as the regular season came to a close, LeBron chose to sit out. He laid down. He gave up.
One of the more interesting stories leading up to the Masters was that Tiger had changed golf shoes. He opted to wear FootJoy instead of his normal Nike kicks. Tiger said, "I have very limited mobility now. Just with the rods and plates and screws that are in my leg, I needed something different, something that allowed me to be more stable."
Outside of imagining Nike executives scrambling around like the freaking world is about to end, the words "rods, plates and screws" really stand out. Those words translate to pain, pain and more pain. But the guy was still out there battling until the end. Even entering Sunday at seven-over-par and needing binoculars to see the leader, Tiger kept on competing and finished the tournament.
On the other hand, LeBron played on his sprained ankle against the New Orleans Pelicans on April 1. He scored 38 points with eight rebounds and four assists. Those are excellent numbers for a guy on a bad wheel. Following the loss, somehow that same injury kept LeBron from playing on April 3 against the Nuggets and April 5 against the Suns as the Lakers were still alive for the postseason. There's no way you can convince me that LeBron couldn't have played. Of course he could've. He opted not to. That's weak.
It boils down to this: what are you made of in tough times? It can be tempting to think, "But there's no chance of winning. Why bother?" You bother because it's vital to see things through. That's how life works. You don't just bail when things aren't going your way. Tiger battled because he's a pro. He committed to a full tournament and he finished what he started. That's what real champions do.
Sports radio works the same way; the business tests what you're made of and reveals how committed you are. Imagine if on-air hosts said, "Well, I don't have a chance to be number one in this ratings book so screw it, I'm outta here." There would be a lot of unemployed hosts.
No one would ever make it in sports radio if they ran away when things were unfavorable. I remember landing my first gig as a producer and on-air host in South Bend, Indiana. It was at an ESPN affiliate. I thought, "Wow, ESPN. I wonder if I'm making big money." When I looked at my first paycheck, it said $5.15 an hour. Minimum wage, baby. I thought, "Well, I guess I'm not rich."
Everybody has a story. Whether it's Ramen noodles for dinner, riding your bike to work, or relocating around the country for gigs, sports radio is an all-or-nothing business. You've got to be fully committed or don't bother.
NFL free agent tight end Rob Gronkowski said something last week about commitment. He was talking about the possibility of returning for another season with the Tampa Bay Buccaneers. Gronk told TMZ, "You just can't be 50% all-in. You've got to be fully dedicated. I'm not ready to do that yet. I'm not going to sign a contract if I'm not fully ready."
That makes a lot of sense. There is no such thing as 50% all-in. It's called all-in for a reason; the all part is pretty important. Plus, Gronk suffered back spasms, cracked ribs and a punctured lung last season. Of course he needs to get his mind right before he can fully commit to returning for another year.
Sometimes people get burned out. It happened to former NFL head coach Dick Vermeil in Philadelphia. He eventually resurfaced years later with the St. Louis Rams and won a Super Bowl. The Hall of Famer didn't force something that wasn't working. Vermeil assessed the situation and made changes. The same thing happens in sports radio.
KNBR program director Kevin Graham told me that he's gotten burned out at times during his career. He made changes when needed. Former program director Armen Williams left SportsRadio 610 in Houston to pursue other interests. There's nothing wrong with that. It got to a point that Jeff Cavanaugh dreaded doing prep while hosting at 105.3 The Fan in Dallas. He switched things up and started an online show on his own. Hey, that's great.
There isn't anything wrong with assessing where things stand and making a change if necessary. I'm not saying everybody in sports radio needs to remain in the industry no matter what, even if they're miserable and want to do something else. I'm saying that it's better to be all-out if you aren't all-in. You can't half-ass it. See things through like Tiger at the Masters instead of being halfway committed like LeBron at the end of the season.
There's a scene from the series Breaking Bad where Mike says to Walter, "The moral of the story is I chose a half measure when I should've gone all the way. I'll never make that mistake again." Amen to that. Half measures and half commitment are for suckers. That approach isn't fair to anybody; you, your employer, your co-workers or listeners. Go all-in or fold your hand.
The day-to-day grind in sports radio can wear you down. If you aren't fully committed, either do something else or find a way to recommit. One of the best ways to rededicate yourself is to imagine life without your job. What would you do? Where would you go? What are the chances you'd be happier? Choose something you can fully commit to because whatever you end up doing, all or nothing is the only way.
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