All NFL Draft content on Blue Wire podcasts will be presented by Coors Light. The brewer will receive custom content and live reads on a number of Blue Wire shows covering the NFL Draft, which happens on Thursday in Las Vegas.
The deal also gives Coors Light prominent placement inside of Blue Wire's studios at Wynn Las Vegas. It is good timing too, as many of the network's shows will be recording live in those studios over the next week.
Blue Wire has 225 shows in its network. They receive a combined 10 million downloads each month.
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