Being on Radio Row during Super Bowl week is a great experience, but it takes a little more work for some stations than others to really maximize the opportunities on the floor of the convention center.

Joe Ovies, afternoon drive-time host on ESPN 99.9 in Raleigh, said when it comes to getting a big-name player or legend on your show, it can be a challenge.

"Market size and outlet matters," he said. "So if you're working for CBS like Will Brinson does, you're obviously going to get better access to former players and people of note than some lowly market like ours."

Players and legends and celebrities will always be looking for opportunities to plug a product they're endorsing, and Ovies said working with media handlers is an artform.

"You gotta grind, and often times you're gonna get blown off because you're not the right market size or they really don't know who you are, which I expect!" he said.

He added that ultimately it works out in a mid market station's favor if the interaction happens earlier in the day.

"If you bring them by our radio spot at 11 o'clock in the morning and we tape something, oh we ran out of time," he said. "Of course these people are never going to know. Well now they will, because I'm giving away the game."