FOX Sports has been a college football broadcast rights holder for going on 15 years now. In recent years, it seems like the network has really hit its stride in terms of programming, getting fans and viewers ready for its slate of games dubbed "Big Noon Saturday."

In 2019, the network began an effort to essentially compete with ESPN staple College GameDay by debuting its own pre-game show named Big Noon Kickoff.

FOX Sports on Wednesday reported that the efforts to make its college football pre-game show appointment programming have been paying off.

Big Noon Kickoff averaged 1.383 million viewers in 2021, which the network says is up 15% over its debut season in 2019.

In terms of game viewership, FOX says its broadcast window is also up double digits, 13%, from 2019. The network reports 2021 is its most-watched regular season ever, averaging almost 4 million viewers.

And with the advent of streaming, FOX is seeing gains there too. A sign college football fans everywhere are embracing the product the network is putting together each season.