When it comes to writing code or building a digital product, Mark Zuckerberg is a genius. Facebook changed the way we stay in touch and is addictive enough that even as you read this, men and women of all ages are staring at phones and tablets clicking like on images of the Minions saying something racist.

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There are so many better social media products with more interesting content and ways to interact, but Facebook is the one a lot of people just can't kick. That is a sign that Facebook works the way it is designed to.

Ask Mark Zuckerberg to make a decision that doesn't involve writing code, and that is when he struggles. He just doesn't see or care about real-world consequences and has clearly surrounded himself with people that are either also do not care or are too scared to tell him when he is making a bad decision. That is why he and Facebook are in the mess they are right now.

Facebook responded to Frances Haugen's whistleblower interview on 60 Minutes and questions from various government entities by changing the company's name but nothing about the product. Man, does that reaction look familiar. This is shitty radio management 101.

You can tell me the station dropped "The Fan" or "The Ticket" or "The Game" or whatever someone long ago pulled out of the hat of five acceptable sports radio station names to highlight your iconic call letters. You can tell me that you have tightened up the clocks to give people longer chunks of content. You can tell me your new imaging voice will make the station sound younger and more relevant. All of it is meaningless if you didn't actually change the product.

The company isn't called Facebook anymore. Now it is called Meta. Does that change your experience with the company and its products at all? Is it an obvious and meaningful action targeted at correcting the negative effects we know the company's app Instagram has on teenage girls or combating the hate speech and misinformation its own employees say was allowed to spread on the flagship network in order to increase its appeal to a particular demographic?

Of course not. It is a name change. Mark Zuckerberg spent Christ only knows how many millions for someone to fart out a meaningless name and terrible logo...but then again, what do you expect from a guy that posts this video as unironic patriotism.

JB told me a while ago that we can't use the F word on here anymore, but seriously. What a f***ing dork, right?

The problems all still exist. Change the imaging voice to an 11-year-old boy right in the middle of puberty. His voice can crack in every liner touting that your station is now on the FM dial. If your talent is still 60-somethings reminiscing about dead players from teams and conferences that don't exist anymore, your station still sounds old as dirt.

Usually, we don't say a company changing its name is a little thing, but Facebook Meta is a content company. That means everything that isn't content is a little thing. Just like when Clear Channel became iHeartMedia or Entercom became Audacy, if the content itself didn't change, very few people outside of the industry probably noticed.

Problems, be they in ratings or public perception, require actual solutions. Look at ESPN 710 in Seattle. The station had a problem in morning drive, so it made a meaningful change. Not everyone was happy and it is way too early to say whether or not it was the right move, but if Bonneville management looked at its morning show and decided the current form wasn't the path forward, there was no clock change that would actually make things better.

Ego cannot stand in the way of improvement. I have no doubt that I am considerably dumber than Mark Zuckerberg. I also know that there is way less on the line when I am wrong.

There's a lot on the line here: reputation, liability, government regulation, future business. It can be really scary to make a meaningful change when a positive outcome isn't guaranteed but making a meaningless change in reaction to a real problem is the most transparent of attempted hustles.

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Courtesy: KC Green

If you've got a problem, you have to be bold enough to change the things that matter. Your listeners, competitors and your staff know when you are just rearranging deck chairs on the Titanic. More importantly, they know it means you still have a problem. Now, you have given them every reason either to believe you are not smart enough to address the real problem or to believe that you don't think they are smart enough to notice.