A new end-to-end software platform titled Ultifi will be deployed by General Motors in vehicles starting from 2023. It will offer users greater access to all functions of the vehicle, as well as in-car subscription services such as Super Cruise, the hands-free assistant, updating apps over-the-air etc. Ultifi will be built on top of the pre-existing Vehicle Intelligence Program (VIP), and integrated with the Android Automotive OS, with some minor adjustments.