College football has been kind to FOX this season. The network is experiencing some of its largest audiences ever for the sport. Through five weeks of action this season, the network is averaging nearly a million viewers more in its Big Noon Saturday window than it did in 2019.

That streak continued this past weekend. Michigan's win over Wisconsin was the most-watched game on any network in that window. The more than 4.3 million that tuned in absolutely dwarfed the same week of the 2019 season, when less than 3 million people tuned in to watch Texas Tech and Oklahoma.

Better games with national brands are helping Big Noon Saturday, but in general, the college football audience may just be starting to choose FOX in some cases. Big Noon Kickoff, the network's pregame show, was seen by more than a million people this week. That is up 47% over the show's performance in week 5 of the 2019 season.

FOX also has reason to celebrate its digital story. The network's streaming services saw their average minute audience increase by more than 150% versus the same time period in 2019.