The leaders of modern technology companies seem to spend most of their time either fighting in federal courts or—particularly in the case of Jeff Bezos and Elon Musk—attempting to thrust themselves into low-orbit, dominating headlines in the process. Add Richard Branson to the mix and you've got the billionaire space race, a game fueled as much by rockets and dollars as it is by constant one-upmanship.

Link: How Microsoft quietly climbed back to the top of the tech industry
via http://www.fastcompany.com