BetMGM announced on Thursday it is now the exclusive sports betting partner of The Hockey News. It is just the latest move is the trend of betting odds providers partnering with editorial avenues, such as FanDuel's recent agreement with The Associated Press among others.

"The Hockey News has long been the trusted leader among hockey fans for the best news and analysis," said BetMGM Chief Revenue Officer Matt Prevost. "They're an ideal partner for BetMGM to reach one of the most passionate and knowledgeable fan bases in all of sports."

The publication will now integrate insight and odds from BetMGM into their articles and podcasts. In return, BetMGM will be a much more visible sponsor, be it advertisements or social media. The Hockey News has over 289,000 followers on Twitter and reaches 1 million readers, per a press release from BetMGM.

"When looking for the best sports betting partner for our readership, trust and brand positioning were key factors," said W. Graeme Roustan, owner and publisher, The Hockey News. "BetMGM is a trusted, well-known operator and we couldn't be more excited to have found a long-term partner for our sports betting related content."