[New post] The Athletic Still Losing Money After New York Times Acquisition

Jordan Bondurant posted: " The Athletic was acquired by The New York Times earlier this year, and while the Times saw a massive uptick in subscriptions, first quarter profits took a pretty big hit. Front Office Sports reports The Athletic lost $6.8 million in February and March" The Athletic Still Losing Money After New York Times Acquisition Jordan Bondurant May 5 The Athletic was acquired by The New York Times earlier this year, and while the Times saw a massive uptick in subscriptions, first quarter profits took a pretty big hit. Front Office Sports reports The Athletic lost $6.8 million in February and March. The site lost $55 million on $65 million in revenue last year, according to the report. The acquisition also affected operating profits for the Times in Q1. It resulted in a 10.5% decrease to $60.9 million. The company plans to introduce advertising to The Athletic later this year, which will be new to the sports site. That along with offering a subscription bundle that also includes The New York Times are part of an effort to make The Athletic profitable. The Times did pick up 1.1 million subscriptions from The Athletic as part of the acquisition. Comment Unsubscribe to no longer receive posts from Barrett Media. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://www.barrettsportsmedia.com Powered by Jetpack